After the official kick-off, the 16 Open Call 2 scale-ups currently in the Develop phase have started to work with their respective corporate partners to address some of the biggest opportunities and formidable challenges in the dynamic media landscape of today.
In this stage of the programme, running until January 2023, they team up with international media organisations – including Warner Music Group, Roularta Media Group, VRT, BNNVARA, RBB, t-online, Havas Health & You, among several others – working together on topics like Data/AI/ML/Synthetic Media (Dcipher Analytics, Limecraft, Scriptix, einbliq.io, Media Distillery), Content creation & distribution (BotTalk, Wantent, Rumble Studio, IZI RECORD, Television.AI, doWow, Dramatify), Monetization (Druid Learning, Vialog, Levellr) and Content verification and against disinformation (Textgain).
Here’s a few examples of what’s in store:
- Together with Mediahuis NV – one of the largest publishers in the Benelux – Textgain (Belgium) will be working on implementing new features into their RHETHORIC tool, an AI-powered, innovative commenting pipeline that allows publishers to have a moderated, safe space on their own platform where readers can engage with their content, plus offering reporting functionalities for journalists on such content.
- Wantent (Ukraine) offers groundbreaking ML technology that allows to analyze audiences’ emotional reactions and engagement: it will be applied to a new long-form tv show developed by their match, Belgian broadcaster VRT, to validate and measure impact on users before the show is aired.
- Vialog (UK) provides embeddable video discussions for websites, products or events – to increase engagement, sign-ups or sales: they will work with Dutch broadcaster BNNVARA to engage and activate their readers and help journalists collect thematic contributions cheaper and faster than any other current alternative.
To discover more on the 16 scale-ups’ solutions and keep up to date on their partnerships – as more will be revealed in the coming months, make sure to visit their profiles page in our updated OC2 Scale-ups page.