About the project
STADIEM is the acronym for Startup Driven Innovation in European Media. STADIEM is a project funded by the European Commission under the European Union’s Horizon 2020 Research and Innovation Programme and the call topic ICT-44. As such, it is part of the European Commission’s Next Generation Media initiative. STADIEM was launched in October 2020 to empower innovative startups and SMEs to join a dedicated and coherent startup support programme, offered through two open calls and an incentivization budget of 3,86M€.
The STADIEM Open Call aims at innovative startups/SMEs whose solutions can be integrated/incorporated in the media/content sector and beyond. More specifically, STADIEM will support projects working around the following 7 Topics: Content Creation & distribution; Archiving; Journalism 4.0; Content verification and against disinformation; Data; Monetization and Moonshots – STADIEM aims to stimulate and shape the application of emerging technologies – including artificial intelligence, 5G, the cloud, the Internet of Things, virtual/augmented reality, wearables and data analytics, which foster the development of Next Generation Media solutions -the European media/content moonshots. If you feel that your solution sets to revolutionize media or content or utilizes this in Moonshot capacity you are eligible to apply as well.
What STADIEM offers to you is:
- access to collaborative and international media community
- cross-border cooperation between corporates and investors to establish funding and collaboration ties for the innovators within the STADIEM network
- incubation and acceleration opportunities to innovators across 4 hubs in Europe – Brussels, Bergen, Tallinn, Hamburg
- develop, integrate, and pilot your solutions further with a corporate partner
- access to coaching, mentoring, technology validation and assessment
- networking, pitching & matchmaking
Dates for the different phases of the STADIEM Open call for its programme are outlined below but may be subject to change if any modifications in the project’s schedule occur:
The support provided is relying on a cascade-funding scheme involving H2020 funds. The scheme is based on a Grant Agreement signed by the European Commission and the STADIEM Consortium partners. The Consortium partners as such receive the H2020 funds which are then transferred to the winners of the STADIEM open call after signing a Sub-Grant Agreement. This means that funds that will be received by the call winners are H2020 funds.
Cascade Funding, also known as Financial Support to Third Parties (FSTP), is a mechanism of the European Commission to distribute public funds in order to create new companies, increase their scalability, SMEs and/or mid-cap companies, in the adoption or development of digital innovation. The main objective of this financing method is to simplify administrative procedures with SMEs, thus allowing some projects financed by the EU to issue, in turn, open calls to obtain more funding.
Media Motor Europe assists high-potential startups and Scaleups to get to the market in Europe and beyond, by mentoring selected companies. It aims to build a strong and vibrant European deeptech ecosystem targeting the media and the creative industries.
In detail, Media Motor Europe offers:
- A mentoring programme tailored to your needs
- Six months of intensive support and coaching with experts
- Dedicated intensive work weeks
- Access to corporations for inspiration, insight, testing and validation
- Opportunity to pitch at Deeptech on stage events
- Chance to win tickets to international events
STADIEM (Startup Driven Innovation in European Media), with its piloting and acceleration programme, brings together startups, scaleups, investors and media organisations to foster the development of Next Generation Media solutions.
In detail, STADIEM plans to:
- Create a cross-border community of ecosystems that encompasses 4 innovation hubs
- Develop a European support framework and tool for taking innovative technologies to market
- Launch a startup support programme through 2 open calls
- Create synergies in Europe and worldwide
- Ensure sustainability and further growth of the STADIEM ecosystem after the project ends
Who is eligible?
Only Applicants legally established/resident in any of the following countries are eligible:
- the Member States (MS) of the European Union (EU), including their outermost regions;
- the Overseas Countries and Territories (OCT) linked to the Member States;
- H2020 associated countries (those which signed an agreement with the Union as identified in Article 7 of the Horizon 2020 Regulation): according to the updated list published by the EC;
- UK applicants are eligible under the conditions set by the EC for H2020 participation at the time of the deadline of the call.
The accepted applicants for STADIEM open calls are start-ups in the form of SMEs. A SME will be considered as such if accomplishing with the Commission Recommendation 2003/361/EC and the SME user guide. As a summary, the criteria which define a SME are:
- Headcount in Annual Work Unit (AWU) less than 250
- Annual turnover less or equal to €50 million or annual balance sheet total, less or equal to €43 million
Additionally, to be eligible, applicants should prove to be:
- Operational for at least one year with proven founding documents
- Cash runway or self-funded for at least six months to a year to prove the startup can finish the program, or a letter of comfort from their investor(s)
- B2B 80% (if B2C, then needs B2B Partnerships)
Proven Initial product/market fit – at least one (corporate) client or LOI or product/business development in the process
- Piloting capable product – live or in late stages of (publicly) available beta
- Has received an investment or is self-financed (minimum: late-seed or Pre-Series A or very well-known acceleration/incubation/CVC program)
How to participate
Submission to the STADIEM Open Call 1 opens on 1st February 2021 (12:00 CET) and closes on 31st March 2021 (17:00 CET).
The calls are competitive, and applicants should focus on one specific topic, therefore only one proposal per applicant may be submitted to one call, whether this is a legal entity or a natural person. In the event of multiple submissions, only the last one received (timestamp of the F6S system) will enter into the evaluation process. Any other submitted proposals involving the same applicant will be declared non-eligible and will not be evaluated in any case.
How does the evaluation process works?
The evaluation criteria are the following: (1) Concept, (2) Technology, (3) Ambition & Impact and (4) Team. An external technical expert and a business expert will review each proposal, scoring each of the mentioned criterium.
The top ranked proposals will be invited for a remote interview which aims to go into details in what it refers to as a solution concept; team skills, and engagement; and capacity and willingness to exploit project results. The interviews will be carried out by 2 evaluators and a representative of the hosting incubator. The following criteria are to be evaluated along the interview: (1) Concept & technology, (2) Ambition and (3) Exploitation. For more information about the evaluation process, please refer to Guide for Applicants available on the website.
The evaluators are independent experts with various expertise related to the STADIEM project. They are required to be independent, impartial and objective, and to behave throughout the evaluation process in a professional manner. They sign an expert contract, including a declaration of confidentiality and absence of conflict of interest, before beginning their work.
The eligible Startups / SMEs will be going through a four-stage, 14-month program. The consortium and independent experts will determine startups and award financial incentives to meet the stage and pilot goals. The awards will be based on evaluating relevant activities for each phase and will be based on the progress against their project plan, feedback from (potential) clients and that funds, and phase-related experts.
All the funds disbursed will be based on concrete results and KPIs assessment. KPIs will be set separately with each beneficiary at the beginning of each phase.
Financing schedule and fixed amounts will be identified with each beneficiary during the Sub-grant agreement phase.
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