Activation and community interactions with video dialogues
“Thanks to the STADIEM programme, we activate readers with safe debates and develop scalable moderation functionalities for our video discussion tool, which will support our corporate partner BNNVARA from the Netherlands and the wider media sector by providing a new way to interact at scale with audiences on their websites.” – David Sarlos, founder and CEO of Vialog
What’s the issue?
The implications of currently trending audience interactions and formats are profound, leading to echo chambers and the perception of polarization. 67% of people in the Netherlands feel they lack the ability to have constructive and civil debates about issues they disagree on (Edelman Trust Barometer, 2022). To re-instate media as the fourth pillar in modern democracies, new forms of interactions need to be unlocked between journalists and readers to re-establish trust and create safe decentralised discussion spaces online. The key challenge for media organizations is how to engage new audiences in interactions with their content on their website in a world of increasingly centralized social media platforms while preserving the community’s safety.
With Vialog, media companies can tap into their audience like never before. Vialog can engage and activate readers and help journalists collect thematic contributions cheaper and faster than any current alternative. It connects media companies with their audiences directly on their own websites. To join the discussion, no app or registration is needed, ensuring equal accessibility. Only the videos that moderators approve show publicly. Collecting video messages without apps, downloads or schedules has never been easier. Improving the engagement and interactions with their readers enables the media companies to explore converting their dependence on advertisers into other future-proof revenue solutions.
Vialog’s corporate partner in STADIEM
“We want to have a relationship and discussion with our readers. This is where the match is with Vialog.”
Boris van Bennekum, strategy and innovation lead at BNNVARA
“Especially online we are focusing on the interaction with our audience.”
Lydie Polak, team lead and product owner at BNNVARA